Spotlight on our Thermal Imaging technology partner Irisys Mike Slevin, Business Development Manager with Irisys says if retailers are serious about surviving the recession they have got to be serious about counting. What does Irisys do? Our USP is our ability to commercialise infra-red imaging for a variety of applications including: people counting, queue management, … Continue reading »
You’ve got all the kit, but do you have the know-how? While there are few leading retailers who don’t count shoppers these days, there is a still a big difference between collecting footfall data and using the validated results as a tool to drive sales. Empowering your staff to access the data and understand exactly … Continue reading »
It used to be one of our great British traits. But now shoppers are falling out of love with queuing and recent research shows only 41 per cent of us would be prepared to join the back of a long queue. That means if you haven’t got enough tills open, or your snake queue is … Continue reading »
The great British May Bank Holiday: synonymous with DIY, sunny fetes, getting reacquainted with your summer wardrobe, and long days pottering in the garden before firing up the barbie for the first time that year. Then there are the wet, soggy bank holidays. The washed out camping trips, the garden project put on hold, uninspired shopping … Continue reading »
Because of the seasonal nature of the green sector, garden centres need to be doing their utmost to attract custom and ensure that customers spend as much as they possibly can while in-store. Obviously it helps if weather patterns remain true to their season, supporting trips to the local garden centre and sales of seasonal … Continue reading »
While shopper counting is a powerful management tool, more and more retailers are realising that the devil is in the detail. As the battle for brick and mortar sales increases, Ipsos Retail Performance has reported a rising trend as many big chains up their game and move towards a new level of micro detailed shopper … Continue reading »
Want to know how shoppers of the future will behave? Ipsos Product Marketing Manager Chris Dunkley reveals how the latest technologies and Retail Performance’s newest Web Based Gem Reporting products can keep you one step ahead of retailing trends. What do you do? I look after all the new products and technologies that are coming … Continue reading »
It’s no longer just retailers who can enjoy the benefits of shopper counting analysis; now Ipsos Retail Performance is breaking new ground with Geo-tracking solutions for Shopping Centres. The company, which founded the principal technology for footfall counting, has made monitoring shoppers’ behaviour inside an entire mall a reality and opened up a whole new … Continue reading »
A couple of weeks ago, Ipsos Retail Performance exhibited at Retail Business Technology Expo. It was a very interesting and successful show for us and we had lots of interest in our Gem Web Based Reporting solutions as well as our Shopper Engage Lite solution. We decided to do a practical experiment with our Shopper … Continue reading »
Although it doesn’t feel like it, Spring is around the corner and with the Easter holiday period just over a week away, we’re beginning to think about home improvements and venturing into the garden. It’s a recognised fact that visitors to garden centres and DIY stores increase by 15% week-on-week over bank holidays and as … Continue reading »
